Hidden Intensions

I just wanted to comment on the use of advertising and subliminal messaging, that we talked about in the last lecture, and how it relates to logic. It was just interesting to examine the commercials that we witness daily and how they truly affect us. I know myself that I’ve bought things that I’ve seen on TV and then after I get it I realized that I didn’t really need the product. After talking about how logic relates to commercials in the sense that you need to get proper information out of the claim, I realized that essentially you use the process of evaluating claims on a daily basis without even being fully aware.

After reading the article about John Wilkins by Borges, I found it to be really confusing and actually I didn’t really understand it. Hopefully we will go over it a bit in class tomorrow or something because it was truly hard to comprehend, he just jumped around a lot and thing’s didn’t make much sense like the 40 categories?